Yesterday it was announced that Ford was providing a no charge performance upgrade for owners that have purchased the all new F-Super Duty truck with the 6.7 Liter Diesel at the end of August.

My thoughts. First, this has been an unbelievable launch! We have had NO problems with this engine. None. WOW! I cannot remember a launch like this, and I started working in a Ford dealership in 1979. It really is that good (great). Second, I don’t believe for a moment that this reflash for the processor wasn’t planned from the onset. Do I have proof? Nope. But, knowing that GM and Dodge would be releasing their products after Ford’s, they must have thought of this. Not only does it increase the torque to an amazing 800 ft. Lbs, but increases the horsepower to 400!

A reprogramming of the processor isn’t an overnight job when it involves a manufacture of automobiles that run on public roads. There is way too much involved in that.

Did I mention that the mileage (which we don’t actually discuss with diesels) increases by 2% ?

Nice play Ford, nice play!

This really is a great time to work at a Ford dealership and own a Ford (and, I can honestly say I own and love the Ford products I have).

Keep up the great job Ford!